Posts tagged as:

transparency

How newspapers can survive in the age of the Internet

November 12, 2009

I have been mulling about whether or not I should renew my subscription to the Wall Street Journal. Don’t get me wrong, I think the WSJ is the best newspaper produced today. So, my dilemma has nothing to do with the quality of their product, my dilemma has to do with the cost. Get this: for me to renew daily delivery and online access, the cost is $441 per year. Granted the demographic for WSJ subscribers is affluence, but come-on, I’m not an AIG executive.

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Social Media Success Story: How the TSA defended its reputation

October 20, 2009

The point of this is that it is too late to start using social media tools like blogs and Twitter in the middle of a PR crisis. You must already be familiar with the tools, the social media customs, and have established yourself as honest and transparent.

You must be willing to admit when you’ve made a mistake, learned a new lesson, and be willing to stand up for yourself when someone is wrongly accusing you of something that is simply not true – as was the case with Mommy Blogger “Nic”. Over time, you establish a reputation and (hopefully) credibility.

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