The point of this is that it is too late to start using social media tools like blogs and Twitter in the middle of a PR crisis. You must already be familiar with the tools, the social media customs, and have established yourself as honest and transparent.
You must be willing to admit when you’ve made a mistake, learned a new lesson, and be willing to stand up for yourself when someone is wrongly accusing you of something that is simply not true – as was the case with Mommy Blogger “Nic”. Over time, you establish a reputation and (hopefully) credibility.
Neil Bonner works in the information technology field for the Transportation Security Administration. His focus is on mobile, Rapid Applications Development, Social Media and collaboration platforms. He manages a portfolio of applications that are internal and citizen-facing. In 2011 he was recognized as a “
neil [at] michelangelo.com
