October 20, 2009
The point of this is that it is too late to start using social media tools like blogs and Twitter in the middle of a PR crisis. You must already be familiar with the tools, the social media customs, and have established yourself as honest and transparent.
You must be willing to admit when you’ve made a mistake, learned a new lesson, and be willing to stand up for yourself when someone is wrongly accusing you of something that is simply not true – as was the case with Mommy Blogger “Nic”. Over time, you establish a reputation and (hopefully) credibility.
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October 12, 2009
It could have been a huge flop – and we were OK with that outcome. Our position all along was that the IdeaFactory was just an experiment. Fast forward two and a half years later, the IdeaFactory has become an ingrained program within TSA. As of September, we passed a notable milestone; the IdeaFactory has generated 10,000 ideas.
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