From the category archives:

Culture

Snowmageddon

February 10, 2010

Well it’s official. This winter we broke the 100 year record for the most snowfall in the Washington, DC Metro region. The Fairfax County schools have been closed since Friday, February 5, 2010. Our CIO had everyone perform a “telework” exercise last Friday, so I’ve been home since that time as the Federal Government has been officially “closed”.

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Social Media Success Story: How the TSA defended its reputation

October 20, 2009

The point of this is that it is too late to start using social media tools like blogs and Twitter in the middle of a PR crisis. You must already be familiar with the tools, the social media customs, and have established yourself as honest and transparent.

You must be willing to admit when you’ve made a mistake, learned a new lesson, and be willing to stand up for yourself when someone is wrongly accusing you of something that is simply not true – as was the case with Mommy Blogger “Nic”. Over time, you establish a reputation and (hopefully) credibility.

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